Aarati Mankar

Aarati Mankar has spent almost two decades working across technology, enterprise software, product management, consulting, and customer experience in the UK and India. Her career has been shaped by building products, working with enterprise customers, and translating technology into business outcomes.

One contrast became increasingly clear to her. While technology has transformed how we build products, it has done far less to simplify how we build companies. AI has dramatically reduced the cost of building software. It has not reduced the complexity of building a company.

Every founder still faces a series of decisions that technology has done little to simplify — choosing the right co-founder, the right company structure, navigating incorporation, banking, compliance, and countless other decisions that shape a business long before product-market fit becomes the challenge.

The answers exist. They’re simply fragmented and unorganized.

Founders don’t have an information problem. More often, they have a decision problem.

If building products is becoming easier every year, building companies should too.

That distinction became the foundation. Found is building founder infrastructure to help first-time founders make better decisions from day one.